If I were a guy, I would have taken it on, believe me! The atmosphere is so iffy, with people reacting oddly, that I was afraid I would face harm if I said anything at all. I noticed that the cashier, also a female, just watched him do it and said nothing. That's why I called the owner of the market from home and reported it.Actually, I think I'd have taken it and him to the counter and voiced the 'you drink it, you bought it: pay up' rule at him. With an option of 'or I could buy it and pour it all over your head. Your choice.'