Building toward a better product should always be the number one goal of media providers (
digital or otherwise). Those who remain stagnant (
or offering more of the same without adding something different) will eventually be flushed away by lack of interest on part of themselves or the audience.
Take for instant Mysterious Matters just signed a twenty-four episode sponsorship deal with
K&N Filters. That sponsorship revenue went toward thousands of dollars worth of new equipment for our upcoming video edition of the program. We spoke of our ideas for the future of MM and they wanted to come on board.