http://www.usatoday.com/story/money...-all-day-breakfast-nationally-oct-6/71529320/
The long wait for McDonald's breakfast lovers is almost over.
Company officials announced Tuesday that they will begin serving breakfast all-day nationally on Oct. 6. Restaurant operators approved the move in a vote Tuesday.
McDonald's has been testing all-day breakfast in select markets for several months after hearing for years from customers that they wanted to be able to get an Egg McMuffin no matter what time of day. Over the last year, the company had counted 120,000 requests on Twitter calling for them to sell breakfast items all day.
"It's been the number one requested thing from our customers for years," McDonald's President Mike Andres told USA TODAY. "The people have spoken and we are responding."
The company, however, had long resisted expanding the availability of breakfast past 10:30 a.m. out of concern that restaurant operators just don't have enough grill space to do breakfast and lunch items simultaneously.
But in July, McDonald's made its intentions clear, when they told franchisees to prepare for a potential, but not set-in-stone, nationwide roll-out of the all-day breakfast menu this fall.
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I've heard and read nothing but praise for this move. I guess if I ate a lot of fast food I'd probably be on board, but it really doesn't matter to me.
The long wait for McDonald's breakfast lovers is almost over.
Company officials announced Tuesday that they will begin serving breakfast all-day nationally on Oct. 6. Restaurant operators approved the move in a vote Tuesday.
McDonald's has been testing all-day breakfast in select markets for several months after hearing for years from customers that they wanted to be able to get an Egg McMuffin no matter what time of day. Over the last year, the company had counted 120,000 requests on Twitter calling for them to sell breakfast items all day.
"It's been the number one requested thing from our customers for years," McDonald's President Mike Andres told USA TODAY. "The people have spoken and we are responding."
The company, however, had long resisted expanding the availability of breakfast past 10:30 a.m. out of concern that restaurant operators just don't have enough grill space to do breakfast and lunch items simultaneously.
But in July, McDonald's made its intentions clear, when they told franchisees to prepare for a potential, but not set-in-stone, nationwide roll-out of the all-day breakfast menu this fall.
MORE AT SITE
_________________________________________________
I've heard and read nothing but praise for this move. I guess if I ate a lot of fast food I'd probably be on board, but it really doesn't matter to me.
