I usually get the generic version of an item, unless there is a big difference in the quality.The exception that I make is Coka Cola.No house brand soda can come close and I hate Pepsi. The better brands of ice cream-Breyers, Ben and Jerry, Hagen Daz are also better than the Stop and Shop or other house brand. I think it is because they do not use enough cream or milkfat or whatever. Trader Joes has a great line of products. Most of them are good, except certain things. Their ethnic food (Indian, Thai, Chinese, etc.) leaves a lot to be desired. They taste like a weak version of the real thing.
