TV Series Catchphrases & Gimmicks/Running Jokes

Duke

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Many TV shows are remembered more for catchphrases and running jokes than storylines and great performances. What are your favorite TV catchphrases and gimmicks/running jokes?
 
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The "cone of silence" from "Get Smart," one of the funniest running gags in TV history. There was even a "mobile cone of silence." Neither ever worked.
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Back when I was working in the black world, we had secure conference rooms that were routinely swept for bugs. Much to my boss's annoyance, I always referred to them as the "cone of silence rooms."
 
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"What you talkin' about, Willis?" My kids used that one a lot!

And of course, we cannot forget "I'm a Doctor, Jim, not an engineer" or insert whatever he wasn't as needed. Star Trek gave us a few iconic phrases!