I like the outdoors, so the camping section is a big draw. I can spend quite a bit of time looking at hachets, axes and saws. My real weaknesses are knives and flashlights, I literally have dozens of each all over my house and keep at least 1 of each on my person at all times. My family is fully prepared to open packages of any size during a power outage.
I also like cooking, so the kitchen/housewares section also calls to me. About two weeks ago my wife told me we needed a new garlic press. My daughter was in the store getting frustrated because we had been looking at kitchen gadgets for 20 minutes. She said "Dad, we don't need a new melon baller or a mandolin, just a garlic press!" I then spent another 10 minutes comparing the different brands and models of presses.
Of course you can combine outdoors and cooking, which means I also spend a lot of time and money in the section with grills, smokers and cast iron Dutch ovens. My wife doesn't mind this one so much. A trip to the grill section followed by a trip to the butcher means she doesn't need to worry about cooking.