it's got a nice umami taste and a bit salty. It's more like the fresh ocean taste of sea urchin and the texture of little exploding boba. Nothing chicken "egg-yolk-like" I LOVE it. When I was in Russia in '91 i could buy 5.3 ounce jar (currently a lesser quality caviar is $1000.00 ) of the best Beluga for 20 bucks on the black market. I'd eat it by the spoonful with a tiny ivory spoon ,in the morning before work, when I got home..straight out of the jar. I had my little fridge packed with jars of it. Pleeeease come back, 80's and 90's.I have never had caviar, what does it taste like. The idea that it is a fish egg is a bit off putting for me, also way too expensive lol.