Part of the PNF "Learn a New Word" Program

How do they come up with these?
Did you know that word? If I had seen it by itself, out of context as used in this article, I would have thought is was something one didn't discuss in polite company. Then again, I spent too much time doing math problems and not enough time on a vocabulary or learning to spell.
 
Did you know that word? If I had seen it by itself, out of context as used in this article, I would have thought is was something one didn't discuss in polite company. Then again, I spent too much time doing math problems and not enough time on a vocabulary or learning to spell.
I've seen it in the past but honestly I could not have told you what the definition was.
 
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I've seen it in the past but honestly I could not have told you what the definition was.

Then we are offering a useful service to our members. I recommend we put Jad in charge of this educational program. Not only can she teach us new words, but different ways of saying them.
 
Then we are offering a useful service to our members. I recommend we put Jad in charge of this educational program. Not only can she teach us new words, but different ways of saying them.
Yes I can make sure you have the right. em-PHA-sis on thé right syl-LA-ble. Or more correctly, EMphasis on the right SYLlable
 
How do they come up with these?
So here’s one I like :

Synesthesia is a neurological condition in which information meant to stimulate one of your senses stimulates several of your senses. People who have synesthesia are called synesthetes. ... Synesthetes can often “see” music as colors when they hear it, and “taste” textures like “round” or “pointy” when they eat foods.